Work / Consumer

The consumer sector demands constant innovation, product differentiation, brand awareness and is extremely cost sensitive. IDC has a strong record of designing profitable consumer products, including consumer electronics, domestic appliances, FMCG packaging, toys and baby products, garden equipment and furniture.

IDC’s Brand Development and User Insight programmes enable us to understand consumer thinking and trends and our approach enables new ideas, creativity and innovation to flourish creating exciting products to support or extend consumer brands.

Case studies of a few such projects can be viewed by clicking the links to the right.