Thermos

New product range in existing tooling

Thermos
Vacuum Flasks

Brief: To examine a set of existing tooling for a vacuum flask and make recommendations to the conversion into a modern, visually exciting vacuum flask product that would sell on home and international markets.

Process: Through examination of the tooling and tooling engineering layouts, IDC identified areas within the tooling cavity where major design changes could take place, without effecting the overall functioning of the tooling. This allowed IDC to design a new concept range with the existing tooling set.

Achievement: The creation of a distinctive new product concept, introducing a soft touch handle feature, new multiple cup design with finger protection from hot areas and a new base design. The design concept included modification to the cavity side of the tools, which introduced a dramatic visual difference to the product. These changes were specified such that they allowed Thermos to exploit redundant tooling, producing a new fresh approach, bringing product to market in record time, at low capital cost.